Until recently, the idea of a digital agent that could work inside a product was more theory than practice. Software teams imagined a future where users could be guided in real time by something intelligent and helpful, but the technology simply wasn’t there. Now, that future has arrived—and Sable is leading it.
Sable is the first in-product digital agent that actually works the way people hoped it would. It’s not a chatbot pretending to be helpful. It’s not a popup tutorial with a friendly face. It’s a live, context-aware teammate inside your product, capable of onboarding users, delivering demos, resolving issues, and expanding revenue—all without a human in the loop.
This isn’t just a new feature. It’s a new layer of the product experience.
What changed, and why now?
The reason Sable is possible today is because three separate technologies have finally matured at the same time.
- Reasoning models have crossed a threshold. Agents can now understand what a user is doing, remember where they’ve been, and guide them toward successful outcomes. They no longer rely on scripts or predefined paths. They can think in real time, take action, and adjust on the fly.
- Voice and on-screen guidance have become reliable. Sable doesn’t live in a sidebar. It appears inside your interface and speaks with clarity. It can say “click here” and highlight exactly what needs to happen. It can listen to user input, respond with natural voice, and carry the interaction forward. This is not a simulation. It’s a working digital teammate.
- Real-time product integration has become seamless. Sable learns your UI directly. It understands how your platform works and how different users behave. It can extract page-level context, connect with usage data, and trigger actions that align with your customer journey. This deep product awareness makes the experience feel purposeful, not patched on.
A new standard for software teams
What Sable offers is not a productivity boost or a support widget. It is a new way to deliver value to your customers. Whether you run a PLG motion or a complex enterprise platform, the expectations are the same. Users want to understand your product faster. They want help when they’re stuck. They want clarity without having to submit a ticket or schedule a call.
Users want to understand your product faster. They want help when they’re stuck. They want clarity without having to submit a ticket or schedule a call.
Sable meets those expectations instantly. For product-led teams, it increases conversion and activation. For customer success, it reduces time to value and improves adoption. For go-to-market leaders, it opens up new revenue opportunities by turning digital interactions into intelligent touchpoints.
If you’re wondering whether a digital agent like Sable is right for your platform, consider whether you want to:
- Increase product activation without adding headcount
- Guide users to key actions at exactly the right time
- Expand account coverage without sacrificing quality
- Create a high-touch experience for long-tail or low-ACV users
- Learn from real user behavior without waiting on tickets or surveys
Built for today’s platforms
Sable is not a lab experiment. It is running in production across real products, guiding real users, and generating real outcomes. It’s already helping teams increase activation rates, reduce onboarding friction, and expand accounts that previously lacked support. It fits directly into existing front ends and gives teams full visibility into agent performance, conversation history, and customer behavior.
Best of all, Sable keeps getting better. Every interaction informs the next. Every signal strengthens its guidance. With a built-in human review loop, your team always has oversight, but without needing to manually manage every interaction.
“Sable immediately changed how we think about onboarding. Our users go from confused to converted without ever opening a support ticket.”
This is just the beginning
We believe that in-product digital agents will soon be a standard part of how software is sold, used, and supported. But building one that actually works—one that people trust, one that delivers value in a real interface—is hard. It took advances in AI, product intelligence, and real-time interaction design to make it possible.
Sable brings all of that together. This is not a vision of what’s coming next year. It’s what we’ve already shipped.
The era of in-product digital agents has arrived, and Sable is proud to be the first to make it real.
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